Carolina Mountain Sales Welcomes T. Jude Welsh, Broker | REALTOR®

Carolina Mountain Sales Welcomes Back Top Producing Agent, T. Jude Welsh
ASHEVILLE, NC (Wednesday, August 28th, 2024)—Carolina Mountain Sales, an ERA Live Moore company, is excited to welcome back Jude Welsh, Broker | REALTOR®, to its esteemed team of real estate professionals serving clients throughout Asheville and Western North Carolina. Jude, a former agent at Carolina Mountain Sales, rejoins the firm with renewed enthusiasm and a wealth of experience that uniquely positions him to serve the diverse needs of buyers and sellers in the region.
“We are thrilled to welcome Jude back to the Carolina Mountain Sales family,” said Scott McKenzie, Broker-In-Charge | REALTOR® at Carolina Mountain Sales. “Jude’s deep understanding of the Asheville market, combined with his passion for home renovation and impeccable client service, makes him a tremendous asset to our team. His return reflects our commitment to providing exceptional real estate experiences, and we are excited about the value Jude will bring to his clients.”
Jude has called Asheville home for over 22 years after relocating from Chicago, where he enjoyed a successful career in Broadcast Television and Marketing. Drawn to Western North Carolina’s beauty and slower pace of life, Jude settled atop Town Mountain, where he developed a deep appreciation for the area’s unique charm and vibrant arts community. His passion for real estate is deeply rooted in his experience managing personal rental properties and overseeing restoration projects in some of Chicago’s most storied neighborhoods. Jude’s transition to real estate in Asheville was a natural progression, blending his expertise with his love for home renovation and revitalization.
Since launching his real estate career in 2007, Jude has been a Top Producer, known for his dedication to guiding clients through their real estate journeys with confidence and care. His knowledge of the Asheville and Blue Ridge Mountain communities, coupled with his appreciation for the region’s talented artists and craftspeople, has enriched his understanding of the local homes, their inhabitants, and the communities they form. Jude’s unique perspective on design and architecture, along with his extensive market knowledge, makes him a trusted advisor to clients looking to buy or sell distinctive properties in the area.
“I am delighted to return to Carolina Mountain Sales, a place that has always felt like home to me,” said Jude Welsh. “The firm’s dedication to community and commitment to excellence in real estate resonate deeply with my own values. I’m eager to once again collaborate with this talented team and continue providing exceptional service to our clients. Together, I believe we can achieve great things and contribute to the ongoing success of Asheville’s real estate market.”
Carolina Mountain Sales is dedicated to delivering the highest level of service to buyers and sellers in Western North Carolina. Jude Welsh’s return further strengthens the firm’s position as a leading brokerage in the Asheville real estate market, offering clients unparalleled expertise and a genuine passion for helping them find their perfect place in this special part of the world.
You can reach Jude at:
Jude.Welsh@CarolinaMountainSales.com
(828) 712-2552
T. Jude Welsh, Broker | REALTOR®
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MEDIA CONTACT:
Tracy McCormack
Phone: 828.215.1629
Email: Tracy.McCormack@Curated-Strategies.com
About Carolina Mountain Sales
Carolina Mountain Sales, an ERA Live Moore Company, is an award-winning, full-service real estate company established in 2009 in Asheville. It focuses on serving buyers and sellers of distinctive properties. Passionate about delivering exceptional service and building lasting relationships based on personal integrity, Carolina Mountain Sales is dedicated to providing exceptional service and expertise in the residential real estate market. With a focus on innovation, collaboration, and community, we strive to deliver outstanding results for our clients and support the success of our agents.
About ERA Live Moore
ERA Live Moore is a full-service real estate company serving the Carolinas for over twenty years with eleven offices and over 600+ agents in North and South Carolina. With sales of over $1 Billion in 2023 and over 2,600 closed sides, ERA Live Moore Real Estate is the #1 ERA real estate firm in the Carolinas, ranked in the top three ERA real estate firms nationwide, and has earned the ERA Circle of Success Platinum Company Designation for 2023, recognizing real estate organizations that perform in excess of 1,500 total units closed and/or $7,000,000 in total annual gross commissions. ERA Live Moore is a recipient of both the 2022 ERA Unity Award and ERA Marketing Excellence Award and is an Anywhere Leads Relocation Platinum Award recipient. Real Trends annually ranks ERA Live Moore as one of the Top 300 Brokerage Firms in the United States ranked by closed transaction sides and sales volume, and RISMedia’s Power Broker Report Ranks ERA Live Moore Real Estate Among the Top 1% of Real Estate Companies in the US.
Carolina Mountain Sales Welcomes Broker | REALTOR® Bob Lanza

FOR IMMEDIATE RELEASE
Carolina Mountain Sales Welcomes Top Producing Agent, Bob Lanza
ASHEVILLE, NC (Thursday, August 1st, 2024)—Carolina Mountain Sales, an ERA Live Moore company, is thrilled to announce the addition of Robert “Bob” Lanza, Broker | REALTOR®, to its award-winning team of estate sales professionals serving consumers in Asheville, the Western North Carolina area, and beyond.
“Bob’s wealth of experience and dedication to his clients make him an outstanding addition to our team,” said Scott McKenzie, Broker-In-Charge | REALTOR® at Carolina Mountain Sales. “With over 38 years in the real estate industry and a unique, client-centered approach, Bob exemplifies the values we uphold at Carolina Mountain Sales. We are excited to move forward together and leverage his extensive expertise to benefit our clients and community.”
Bob Lanza, a seasoned Real Estate Broker, holds a Florida broker’s license and has been licensed in North Carolina for three years. Known for his relaxed, no-pressure approach to sales, Bob ensures his clients feel comfortable and confident throughout the process. His dedication to his clients goes beyond mere professionalism; he has a genuine love for the people he serves, making them the focal point of every meeting. This client-centric philosophy has earned him an outstanding reputation as a trusted broker and caring partner in their journey to finding their perfect property.
“I am honored to join Carolina Mountain Sales, a company renowned for its impeccable service and local knowledge,” said Bob Lanza. “I look forward to collaborating with this group of talented brokers and continuing to provide outstanding results for our clients. Together, we will make significant strides in the Asheville real estate market.”
Carolina Mountain Sales is dedicated to offering the highest level of service to buyers and sellers in the Western North Carolina area. With the addition of Bob Lanza, the firm continues to strengthen its position as a leader in the Asheville real estate market.
You can reach Bob at:
Bob@CarolinaMountainSales.com
(828) 829-0041
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MEDIA CONTACT:
Tracy McCormack
Phone: 828.215.1629
Email: Tracy.McCormack@Curated-
About Carolina Mountain Sales
Carolina Mountain Sales, an ERA Live Moore Company, is an award-winning, full-service real estate company established in 2009 in Asheville. It focuses on serving buyers and sellers of distinctive properties. Passionate about delivering exceptional service and building lasting relationships based on personal integrity, Carolina Mountain Sales is dedicated to providing exceptional service and expertise in the residential real estate market. With a focus on innovation, collaboration, and community, we strive to deliver outstanding results for our clients and support the success of our agents.
About ERA Live Moore
ERA Live Moore is a full-service real estate company serving the Carolinas for over twenty years with eleven offices and over 600+ agents in North and South Carolina. With sales of over $1 Billion in 2023 and over 2,600 closed sides, ERA Live Moore Real Estate is the #1 ERA real estate firm in the Carolinas, ranked in the top three ERA real estate firms nationwide, and has earned the ERA Circle of Success Platinum Company Designation for 2023, recognizing real estate organizations that perform in excess of 1,500 total units closed and/or $7,000,000 in total annual gross commissions. ERA Live Moore is a recipient of both the 2022 ERA Unity Award and ERA Marketing Excellence Award and is an Anywhere Leads Relocation Platinum Award recipient. Real Trends annually ranks ERA Live Moore as one of the Top 300 Brokerage Firms in the United States ranked by closed transaction sides and sales volume, and RISMedia’s Power Broker Report Ranks ERA Live Moore Real Estate Among the Top 1% of Real Estate Companies in the US.
Scott McKenzie, Broker-In-Charge | REALTOR®
Carolina Mountain Sales
Robert “Bob” Lanza, Broker | REALTOR®
Carolina Mountain Sales
Carolina Mountain Sales Welcome Kelsey Johnson, Director of Agent Services

FOR IMMEDIATE RELEASE
ERA LIVE MOORE WELCOMES KELSEY JOHNSON, DIRECTOR OF AGENT SERVICES
ASHEVILLE, NC July 25, 2024 – ERA Live Moore Real Estate, a leading real estate firm in the Carolinas, dedicated to excellence in the industry empowering dreams through real estate, and doing business locally as Carolina Mountain Sales, is excited to announce the hiring of Kelsey Johnson as Director of Agent Services. This strategic addition to our talented management team underscores our commitment to providing unparalleled support and resources to our esteemed agents.
With over seven years of experience in the real estate industry, as well as previous sales roles that included account management, customer service, and relationship management, Kelsey brings an incredible wealth of knowledge and a proven track record of success in agent support and development. In this pivotal role, Johnson will be responsible for enhancing the agent experience, streamlining operations, and ensuring that agents at ERA Live Moore and our family of companies have the tools and guidance they need to be the most competitive, successful, and experienced agents that can excel in an ever-evolving market.
“We are thrilled to welcome Kelsey Johnson to the ERA Live Moore family,” said Tania Moore, Qualifying Broker and Owner of ERA Live Moore. “Kelsey’s expertise and dedication to agent success align perfectly with our mission to empower a supportive and dynamic environment where our agents can thrive. We are confident that she will be an invaluable asset to our team and will play a key role in driving our continued growth and excellence in the markets we serve.”
Kelsey’s extensive background includes over seven years as a Sales Manager, Trainer, and Broker in North and South Carolina. There, she developed and conducted sales associate training programs and mentored agents on business development strategies. She also provided guidance on lead generation, client relationship management, and sales techniques to cultivate top-performing real estate professionals.
In her previous role as Western NC Sales Manager for over five years, Kelsey managed the Western NC division of the #1 Real Estate Team in the Region and the Top 5 Real Estate Team for one of the leading real estate companies in Charlotte. She single-handedly led the team’s first expansion market to Asheville, NC, building a new team from the ground up to become the top expansion market in the region.
“I am thrilled and motivated to join ERA Live Moore and work alongside such a talented and dedicated team,” said Kelsey Johnson, Director of Agent Services at ERA Live Moore. “My focus will be on empowering our agents with the resources, training, and support they need to achieve their professional goals. I look forward to contributing to the continued success of ERA Live Moore throughout our family of companies, helping our agents earn more, invest more, and live more as they reach new heights in their careers,” she added.
As Director of Agent Services, Kelsey will be responsible for enhancing agent productivity, ensuring real estate compliance, supporting and leveraging our core technologies, fostering professional development, and driving strategic initiatives that ensure our agents are well-equipped to succeed. Additionally, Kelsey will collaborate with the marketing department and coordinate with affiliated business partners to drive agent excellence and empower their real estate dreams.
For more information, contact our media representative below.
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CONTACT:
Tracy McCormack
Phone: 828.215.1629
Email: Tracy.McCormack@Curated-Strategies.com
About Carolina Mountain Sales
Carolina Mountain Sales, an ERA Live Moore Company, is an award-winning, full-service real estate company established in 2009 in Asheville, focusing on serving buyers and sellers of distinctive properties. Passionate about delivering exceptional service and building lasting relationships based on personal integrity, Carolina Mountain Sales is dedicated to providing exceptional service and expertise in the residential real estate market. With a focus on innovation, collaboration, and community, we strive to deliver outstanding results for our clients and support the success of our agents.
About ERA Live Moore
ERA Live Moore is a full-service real estate company serving the Carolinas for more than twenty years with eleven offices and over 750+ agents in North and South Carolina. With sales of over $1 Billion in 2023 and over 2,600 closed sides, ERA Live Moore Real Estate is the #1 ERA real estate firm in the Carolinas, ranked in the top three ERA real estate firms nationwide, and has earned the ERA Circle of Success Platinum Company Designation for 2023, recognizing real estate organizations that perform in excess of 1,500 total units closed and/or $7,000,000 in total annual gross commissions. ERA Live Moore is a recipient of both the 2022 ERA Unity Award, ERA Marketing Excellence Award, and is an Anywhere Leads Relocation Platinum Award recipient. Real Trends annually ranks ERA Live Moore as one of the Top 300 Brokerage Firms in the United States ranked by closed transaction sides and sales volume and RISMedia’s Power Broker Report Ranks ERA Live Moore Real Estate Among the Top 1% of Real Estate Companies in the US.
Kelsey Johnson, Director of Agent Services
ERA Live Moore Real Estate
Tania Moore, Qualifying Broker | Owner
ERA Live Moore Real Estate
CAROLINA MOUNTAIN SALES WELCOMES OFFICE MANAGER | REALTOR®, KIM CASE

FOR IMMEDIATE RELEASE
Carolina Mountain Sales Welcomes Office Manager, Kim Case
ASHEVILLE, NC (Wednesday, July 17th, 2024)—Carolina Mountain Sales, an ERA Live Moore company, is proud to announce Kim Case as Office Manager of its award-winning company of estate sales professionals serving consumers in Asheville, the Western North Carolina area, and beyond.
“For more than 10+ years, I have dedicated myself to supporting agent growth and success, both as an Office Manager and subsequently as an Assistant to a Top 100 Broker | REALTOR® in Asheville. Beginning my real estate career at Carolina Mountain Sales in 2014 solidified my knowledge and skills in real estate, working in a fast-paced real estate office with seasoned professionals,” said Kim Case, Office Manager. “As an Assistant to a top-producing Broker I REALTOR® gained deeper insight and experience in real estate transaction management to complement my knowledge of Asheville’s real estate market and my time in the Western North Carolina region as a lifelong native. I am eager to help our talented agents at Carolina Mountain Sales navigate their real estate transactions and support their day-to-day administrative needs,” Kim added.
“We are incredibly excited to welcome a talented professional to our office who is not only an accomplished office manager but a licensed real estate professional as well. Kim has demonstrated her ability to grow and develop as a true professional. I have no doubt she is well-positioned for success with Carolina Mountain Sales and a pivotal part of our journey forward.” Said Broker-In-Charge, Scott McKenzie.
“Once you enter the Carolina Mountain Sales office, you immediately experience Kim’s warm demeanor and capable skillset. It is fortuitous that we are beginning a new chapter at Carolina Mountain Sales, with Kim returning to lead in an administrative capacity, bringing confidence and excellence. Kim is an inspiring and welcome addition to the team,” added Scott.
You can reach Kim Case at:
Kim@CarolinaMountainSales.com
Office: (828) 277-5551
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MEDIA CONTACT:
Tracy McCormack
Phone: 828.215.1629
Email: Tracy.McCormack@Curated-Strategies.com
About Carolina Mountain Sales
Carolina Mountain Sales, an ERA Live Moore Company, is an award-winning, full-service real estate company established in 2009 in Asheville. It focuses on serving buyers and sellers of distinctive properties. Passionate about delivering exceptional service and building lasting relationships based on personal integrity, Carolina Mountain Sales is dedicated to providing exceptional service and expertise in the residential real estate market. With a focus on innovation, collaboration, and community, we strive to deliver outstanding results for our clients and support the success of our agents.
About ERA Live Moore
ERA Live Moore is a full-service real estate company serving the Carolinas for over twenty years with eleven offices and over 600+ agents in North and South Carolina. With sales of over $1 Billion in 2023 and over 2,600 closed sides, ERA Live Moore Real Estate is the #1 ERA real estate firm in the Carolinas, ranked in the top three ERA real estate firms nationwide, and has earned the ERA Circle of Success Platinum Company Designation for 2023, recognizing real estate organizations that perform in excess of 1,500 total units closed and/or $7,000,000 in total annual gross commissions. ERA Live Moore is a recipient of both the 2022 ERA Unity Award and ERA Marketing Excellence Award and is an Anywhere Leads Relocation Platinum Award recipient. Real Trends annually ranks ERA Live Moore as one of the Top 300 Brokerage Firms in the United States ranked by closed transaction sides and sales volume, and RISMedia’s Power Broker Report Ranks ERA Live Moore Real Estate Among the Top 1% of Real Estate Companies in the US.
CAROLINA MOUNTAIN SALES WELCOMES SCOTT MCKENZIE AS NEW BROKER-IN-CHARGE

FOR IMMEDIATE RELEASE
CAROLINA MOUNTAIN SALES WELCOMES SCOTT MCKENZIE AS NEW BROKER-IN-CHARGE
ASHEVILLE, NC June 26, 2024 – Carolina Mountain Sales, an ERA Live Moore Company, is excited to announce the appointment of Broker | REALTOR® Scott McKenzie as Broker-In-Charge of our Asheville office. Scott brings unparalleled real estate knowledge and over 18 years of real estate experience in residential sales and property management to Carolina Mountain Sales.
Scott’s association with Carolina Mountain Sales began in 2013, where he was affiliated as a broker for over five years. He continued to build his career with Premier Sotheby’s for another five-plus years, solidifying his reputation as a top-producing agent. His return to Carolina Mountain Sales is a testament to his dedication and the strong, lasting relationships he has cultivated over the years.
“We are privileged to have Scott McKenzie leading the Carolina Mountain Sales office in Asheville,” said Tania Moore, Qualifying Broker | Owner, ERA Live Moore. “Scott’s leadership skills, valuable insight, and outstanding communications skills are essential assets to our team and reinvigorate our presence in the Asheville market. We recognize how his consistent results and growth mindset will make him the ideal leader in Asheville’s dynamic real estate market.”
“It’s with great excitement that I return to Carolina Mountain Sales as Broker-In-Charge. This position of leadership aligns with a clear vision for the future and a commitment to growth through unparalleled service. I look forward to leveraging experience and shared values to empower both our agents and clients alike” said Scott.
ERA Live Moore’s leadership team has taken great care to appoint the best possible talent to fill this vital role. ERA Live Moore’s CEO, Eb Moore, adds, “Scott’s proven and instinctive business acumen is impressive. I am confident his shared commitment to excellence and his role as leader, collaborator, and mentor will form the building blocks of continued success for Carolina Mountain Sales.”
Scott McKenzie, Broker-In-Charge, REALTOR®
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MEDIA CONTACT:
Tracy McCormack
Phone: 828.215.1629
Email: Tracy.McCormack@Curated-Strategies.com
About Carolina Mountain Sales
Carolina Mountain Sales, an ERA Live Moore Company, is an award-winning, full-service real estate company established in 2009 in Asheville. It focuses on serving buyers and sellers of distinctive properties. Passionate about delivering exceptional service and building lasting relationships based on personal integrity, Carolina Mountain Sales is dedicated to providing exceptional service and expertise in the residential real estate market. With a focus on innovation, collaboration, and community, we strive to deliver outstanding results for our clients and support the success of our agents.
About ERA Live Moore
ERA Live Moore is a full-service real estate company serving the Carolinas for over twenty years with eleven offices and over 600+ agents in North and South Carolina. With sales of over $1 Billion in 2023 and over 2,600 closed sides, ERA Live Moore Real Estate is the #1 ERA real estate firm in the Carolinas, ranked in the top three ERA real estate firms nationwide, and has earned the ERA Circle of Success Platinum Company Designation for 2023, recognizing real estate organizations that perform in excess of 1,500 total units closed and/or $7,000,000 in total annual gross commissions. ERA Live Moore is a recipient of both the 2022 ERA Unity Award and ERA Marketing Excellence Award and is an Anywhere Leads Relocation Platinum Award recipient. Real Trends annually ranks ERA Live Moore as one of the Top 300 Brokerage Firms in the United States ranked by closed transaction sides and sales volume, and RISMedia’s Power Broker Report Ranks ERA Live Moore Real Estate Among the Top 1% of Real Estate Companies in the US.