Curated Strategies | Real Estate Marketing for Western NC

Become the
obvious choice
in your market.

We help North Carolina Realtors build a quality sphere of influence using results-based Services

19+

Service Solutions

Focused Market

360°

Marketing Coverage

Why Curated Strategies

Marketing built for real estate
and optimizing agent growth

We're not a generalist agency. Everything we do is designed specifically for Realtors who want sustainable, self-generated growth.

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Real Estate Specialists

Every strategy, every campaign, every tactic is built specifically for real estate agents — not recycled from retail or e-commerce.

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Local Market Expertise

Based in Asheville and servicing North Carolina's Major Metro areas. We understand NC buyers and sellers, and how to position you as the clear local authority.

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Predictable Pipeline

We replace feast-or-famine with consistent, automated lead generation so you always know where your next listing is coming from.

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End-to-End Execution

Strategy without execution is just a dream. We handle both — from concept to campaign launch to performance optimization.

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Reduce Platform Dependence

Stop paying Zillow and Realtor.com for leads on homes in your own backyard. We help you own your pipeline and your audience.

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Brand Elevation

Look and feel like the premium agent you are — with professional branding, luxury materials, and a presence that commands higher commissions.

About Us

We help Realtors
build lasting businesses,
not just close deals.

Based in Asheville, NC, and serving real estate professionals in North Carolina's Major Metro areas.

Our Story

Strategic marketing for real estate professionals who want more.

Based in Asheville, NC, we provide strategic marketing and business growth solutions designed specifically for real estate professionals. Our focus is helping agents attract more clients, strengthen their reputation, and build a predictable pipeline of opportunities — without relying solely on referrals or third-party lead platforms.

From personal brand development and listing promotion to local market positioning and automated client engagement, we help Realtors stay visible, build trust, and remain top-of-mind with buyers and sellers throughout every stage of the customer journey.

Whether you're an independent agent looking to increase your listing inventory or a growing team aiming to dominate your market, we provide the tools, strategy, and execution needed to stand out in a competitive landscape.

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Intentional Strategy

Every campaign starts with a clear goal and a clear path. We don't guess — we plan.

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True Partnership

We work alongside you, not just for you. Your goals become our goals.

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Real Estate Expertise

We speak your language. From IDX to CRM, from farming to FSBOs — we get it.

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Results-Driven

Vanity metrics don't close deals. We focus on what actually grows your business.

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Long-Term Growth

Quick wins are nice. A sustainable, self-generating business is the goal.

“

Our mission is to help Realtors become the obvious choice in their community — earning more listings, generating more referrals, selling homes faster, and creating sustainable long-term growth.

Tracy McCormack — Founder, Curated Strategies

What We Do

Every service you need
to dominate your market.

Comprehensive real estate marketing solutions for North Carolina real estate agents who are ready to grow.

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More Listings

Listing Marketing Seller Lead Gen Home Valuation Funnels Geographic Farming Direct Mail Google Ads Facebook Ads Seller Nurture

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More Buyer Leads

Buyer Lead Gen IDX Optimization Google PPC Social Media Ads Relocation Marketing First-Time Buyer Campaigns

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Become the Local Expert

Neighborhood Content Market Update Videos Community Spotlights Local SEO Blog Writing YouTube Podcast Production

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Build Trust Before They Call

Testimonial Videos Review Generation Case Studies Personal Branding Social Proof Authority Content

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Stay Top-of-Mind

Email Newsletters CRM Nurture Social Media Mgmt Market Reports Text Campaigns Database Marketing

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Win More Listing Presentations

Listing Presentation Design Seller Guides Pre-Listing Packages Custom Property Sites CMAs Launch Strategies

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Generate More Referrals

Past Client Campaigns Client Appreciation Events Referral Systems Anniversary Campaigns SOI Marketing

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Look Bigger Than Competitors

Professional Branding Luxury Marketing Materials Photography Videography Drone Footage Website Development

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Reduce Zillow Dependence

Organic Lead Gen Local SEO Database Marketing Sphere Marketing Google Business Profile Content Marketing

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Sell Listings Faster

Property Websites AI Listing Descriptions Social Promotion Email Blasts Video Tours Retargeting Ads

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Attract Higher-End Clients

Luxury Branding Luxury Listing Marketing Affluent Audience Campaigns Premium Video Custom Magazines

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Create a Predictable Pipeline

CRM Automation Lead Nurturing Sequences Retargeting Monthly Lead Plans Reporting Dashboards

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Save Time

Social Media Management Content Creation Email Automation CRM Setup AI-Powered Workflows

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Earn More on Each Transaction

Brand Positioning Luxury Packages Authority Content Professional Presentations

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Business Without Constant Prospecting

Automated Lead Gen CRM Workflows Database Reactivation Email Nurturing Evergreen Content

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Increase Market Share

Geographic Farming Neighborhood Domination Local SEO Direct Mail Hyper-Local Content

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Improve Online Visibility

SEO Google Business Profile AEO / AI Search Review Management Local Citations Website Optimization

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Generate More Repeat Business

Anniversary Campaigns Homeowner Newsletters Client Appreciation Automated Check-ins Database Marketing

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Stand Out From Other Realtors

Unique Personal Branding Video Marketing Community Content Custom Websites Thought Leadership

Not sure where to start?
Reach out directly for a conversation about your business goals.

Common Questions

Frequently Asked Questions

Everything you need to know about working with Curated Strategies.

Who do you work with?

We work exclusively with real estate agents and teams in major metros within North Carolina and our client affiliates.

Do you offer one-time projects or ongoing services?

We offer both. Some clients hire us for a specific project — like a listing presentation redesign, a single campaign, or a website build. Others partner with us on an ongoing retainer basis for continuous marketing support. During our initial consultation, we'll discuss what makes the most sense for your goals and budget.

How is Curated Strategies different from a general marketing agency?

We specialize exclusively in real estate. That means we understand MLS systems, CRMs like Follow Up Boss, IDX websites, geographic farming, the seasonal rhythms of the real estate market, and what actually motivates buyers and sellers. You won't spend time educating us on your industry — we already speak your language.

How long before I see results?

It depends on the service mix. Paid advertising campaigns (Google PPC, Facebook Ads) can generate leads within the first few weeks. Organic strategies like SEO, content marketing, and database nurturing typically build momentum over 3–6 months and produce increasingly strong results over time. We'll set clear expectations for each strategy we recommend.

Do you handle everything, or will I need to do a lot myself?

We handle the heavy lifting. Our goal is to free you from marketing tasks so you can focus on what you do best — building relationships and closing deals. Of course, some services (like video content) work best when you're involved, but we make it as easy as possible and provide clear guidance every step of the way.

Can you help me reduce my reliance on Zillow and Realtor.com?

Absolutely — that's one of the most common goals we help agents achieve. Through organic lead generation, local SEO, database reactivation, sphere-of-influence marketing, and Google Business Profile optimization, we help you build a pipeline that doesn't depend on paying for your own community's leads.

What does getting started look like?

It starts with a conversation. Reach out via phone or email and we'll schedule a discovery call to learn about your business, your goals, your current marketing, and where the biggest opportunities are. From there, we'll present a customized strategy recommendation — no pressure, no cookie-cutter packages.

Still have questions?

We'd love to hear from you directly.

Let's Connect

We'd love to hear
about your goals.

Reach out directly for a real conversation about your business.

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Call Us

Prefer to talk? Give Tracy a call. We're based in Asheville and happy to chat.

Call (828) 215-1629

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Email Us

Send us a note with your questions or goals and we'll respond promptly.

Email Tracy

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Service Area

Serving real estate professionals in North Carolina's Major Metro areas.

Asheville, Charlotte, Marion, Raleigh, Wilkesboro, Winston-Salem

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Phone(828) 215-1629

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Emailtracy@curated-strategies.com

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MarketNorth Carolina Major Metro areas

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Response TimeWithin 1 business day

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We Empower Dreams Through Real Estate

Established in 2010, Carolina Mountain Sales is an award-winning, full service real estate company located in Asheville, focusing on serving buyers and sellers of distinctive properties. We are passionate about delivering exceptional service and building lasting relationships based on personal integrity.

Carolina Mountain Sales is proud to be an ERA Live Moore Real Estate Company. Based in Charlotte, North Carolina, ERA Live Moore Real Estate has 11 offices and over 600+ agents in North and South Carolina. With sales over $1.4 Billion in 2019 and over 4,753 closed sides, ERA Live Moore Real Estate is the #1 ERA real estate firm in the Carolinas, #2 in The United States, and the top 1% of real estate firms nationwide. ERA Live Moore Real Estate earned the ERA Circle of Success Platinum Company Designation again in 2019, recognizing real estate organizations that perform in excess of 1,500 total units closed and/or $7,000,000 in total annual gross commissions.

Serving all your Real Estate Needs

Carolina Mountain Sales continues to be one of the top-producing firms in Asheville for real estate firms with less than 100 people. Our Brokers | REALTORS® consistently appear in the top ten list of producers in Asheville and Western North Carolina since their formation in 2010 and rank in the top 100 agents for number of transactions, sales volume, and per agent sales volume. In 2022, Carolina Mountain Sales proudly holds the distinguished Platinum-Level designation from the Anywhere Leads Network.

Our History

Since 1999, ERA Live Moore is proud to be delivering consumers an extraordinary home buying or selling experience. We strive to create an environment that gives our sales professionals the most competitive compensation in every market so their focus can be on serving your real estate needs.

Our Vision & Values

"We Empower Dreams Through Real Estate." It's that simple-we work to empower dreams of real estate success for both the home buyer or seller as well as our real estate professionals. We remain laser-focused on our goal of homeownership for all by staying true to our core values: Empower. Excellence. Belong.

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Company founded

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Agents with us

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Happy customers

Diversity, Equity, & Inclusion

Whether it's our Diversity, Equity, and Inclusion Committee, Mentor Program, Leadership Team, or Annual Awards Program that acknowledges outstanding agent achievements, our goal is to empower dreams through real estate.

When we commit ourselves to excellence, we make space for everyone to succeed and create a sense of belonging that welcomes those who share in our common vision. Through this committee, The door has been opened for us to create change and reach the underserved potential homeowners in the Carolinas. Our commitment to building an inclusive culture is central to everything we do and a core component of our company values.

Today, we continue to drive the conversation, promote leadership diversity, and encourage and empower professional development for our agents and staff.

Shot of a young businesswoman in a meeting with her colleagues.

A Great Place to Belong

Being a leading real estate company today means having a diverse team of individuals with a range of skills, experiences, and perspectives to draw from. Leading this effort in the markets we serve has been an important focus at ERA Live Moore and our family of companies.

Having a diverse agent population and staff ensures we can meaningfully respond to the needs of our company and community with intention and measurable results. As business leaders in the real estate industry and one of the leading real estate companies in the Carolinas, we have the opportunity to cultivate a culture that equips and empowers agents to better serve diverse communities.

Our diverse agent and staff population include an agent pool that speaks 14 languages and consists of a wide variety of ethnicities, religions, sexual orientations, and political affiliations.

Become theobvious choicein your market.

Marketing built for real estateand optimizing agent growth