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Carolina Mountain Sales, an ERA Live Moore company, is proud to announce the return of Molly McNichols, Founding Partner, Broker | REALTOR®, to its distinguished team. A highly respected top producer in Asheville real estate for nearly two decades, Molly’s leadership, expertise, and dedication to client success have set the standard for excellence in the Western North Carolina market. Her return marks an exciting new chapter for Carolina Mountain Sales, reaffirming its commitment to delivering unmatched real estate guidance, mentorship, and market expertise.
As a founding partner of Carolina Mountain Sales, Molly has played a key role in defining the firm’s reputation for excellence and client-first service. With nearly two decades of experience, she has built a career rooted in trust, expert negotiation, and an unwavering commitment to those she serves. Molly’s ability to anticipate market opportunities, provide insightful guidance, and foster meaningful relationships has solidified her place in Asheville as one of the most knowledgeable real estate experts. She currently ranks in the top 1% of all brokers in Asheville and Western North Carolina. Molly is not only a respected leader in the industry but also a mentor and advocate, always focused on elevating those around her.
“Molly’s return is a significant moment and ushers in an exciting new era for us here in Asheville,” said Scott McKenzie, Managing Broker at Carolina Mountain Sales. “Her wealth of experience, forward-thinking leadership, and dedication to real estate education will propel our firm to new heights. With her guidance, we are not only strengthening our brand but also fostering a culture of collaboration and innovation that will benefit both our agents and the clients we serve. Molly embodies excellence in Asheville real estate, and we are proud to welcome her home to Carolina Mountain Sales.”
Beyond her success as a top-performing broker, Molly is a dedicated mentor and strategic advisor, bringing a wealth of knowledge to her colleagues and peers. Her deep understanding of market trends, contract negotiations, and investment strategies has made her an invaluable resource for real estate professionals looking to sharpen their skills and grow their business. Her influence extends beyond transactions—she has been instrumental in shaping the luxury real estate market in Asheville for almost 20 years.
Molly’s journey to Asheville was fueled by a love for the Blue Ridge Mountains, the city’s thriving arts and culture sector, and the strong sense of community that defines our Blue Ridge region. Originally from Moline, Illinois, Molly holds a degree in Economics from the University of Illinois and launched a successful career in sales with two Fortune 500 companies before spending 14 years in Bermuda raising her two sons. Since making Asheville home in 2005, she has been deeply involved in the community, previously serving on the Asheville GreenWorks Board, completing coursework within the NAR Green Designation program, and participating in Leadership Asheville’s Class of 27.
A true ambassador for the Asheville lifestyle, Molly enjoys golf, tennis, hiking, and boating while immersing herself in the area’s rich cultural and recreational offerings. Her passion for Western North Carolina is evident in every aspect of her work, from advising clients on their real estate journey to celebrating the unique character of the region’s neighborhoods.
With her return, Molly brings not only her expertise but also a renewed vision for Carolina Mountain Sales—one focused on raising the bar for excellence in Asheville real estate. Whether working with first-time buyers, seasoned investors, or fellow agents looking to refine their approach, Molly remains a trusted resource dedicated to delivering a seamless, successful real estate experience.
